The call center actually began as simple
providers of e-mail response and handling services. Today, these
have developed capabilities for almost all types of customer
interactions, ranging from travel services, financial services,
technical support, customer care, education, online business to
customer support, online business to business support.
Call centers are classified into inbound and outbound calls. The
outbound calls provide services that covers telemarketing,
advisories, sales verification, credit and collection,
reactivation/reinstatement of accounts, customer services, loyalty
program and other such support.
Inbound calls serve in a broad way, from all types of inquiries,
technical help, transcription, complaints, customer service,
support, sales, marketing, and billing. Call center agents are
typically assigned in graveyard shifts, interacting with global
customers, mostly from the United States and they adhere to strict
performance metrics.






